Agar aap digital marketing ya paid advertising field me career banana chahte ho, toh Google Ads ka knowledge hona bahut important hai. Lekin sirf knowledge hi kaafi nahi hota — interview crack karne ke liye aapko sahi preparation ki bhi jaruri hai. Is blog me hum aapke liye Google Ads ke sabse important interview questions lekar aaye hain jo 2025 me har company ke interview me frequently pooche jaa rahe hain.
Google Ads Interview Questions for Freshers
1. What is Google Ads?
Google Ads ek online advertising platform hai jo Google ka he product hai. Iske through advertisers apne products aur services ko promote kar sakte hain Google Search, YouTube, aur partner websites ke through. jis se wo apne business ko grow kar sakte hai.
2. Difference between Google Ads and SEO?
- Google Ads me aap google ko paise dete hai aur wo apke product ya services ko apke interesting custmer me apke product aur services ko dikhata hai jis se wo interested log apke services ya product ko buy kar le.
- SEO (Search Engine Optimization) ek organic process hai jisme ap apne webpages ko google par rank karwate seo ke jariye. isme ap website ko on page seo aur off page seo karte hai. website ko optimization karte hai google ke guidelines ke according jis se apke webpages ko google par rank hone me help mile.
3. What is Quality Score in Google Ads?
Quality Score Google ka ek metric hai jo ad relevance, expected CTR (Click Through Rate), aur landing page experience ko measure karta hai. High Quality Score ka matlab better ad rank aur kam cost per click (CPC).
4. What are the different types of Google Ads campaigns?
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Campaigns
- Performance Max Campaigns
5. What is the use of Keywords in Google Ads?
Keywords define karte hain ki aapka ad kab aur kisko dikhaya hai. Sahi keywords ka use campaign ki success me bhut bada role play karta hai.
Google Ads Interview Questions for Experienced Candidates
6. How does Google Ads auction work?
Jab bhi koi user search karta hai, Google ek auction conduct karta hai jisme:
- Bid amount
- Quality Score
- Ad extensions ke basis par ad ki position decide hoti hai.
7. What is Ad Rank?
Ad Rank = Bid Amount × Quality Score
Yeh decide karta hai ki aapka ad search results me kis position pe dikhega.
8. What are Negative Keywords?
Negative keywords aise words hote hain jinse related search queries par aapka ad nahi dikhega. Ye unwanted traffic ko block karne ke liye use hote hain.
9. What are Ad Extensions?
Ad extensions aapke ads me extra information add karte hain jaise:
- Call Button
- Location
- Sitelinks
- Structured Snippets
Ye ad ko zyada engaging banate hain aur CTR ko improve karte hain.
10. How to reduce CPC in Google Ads?
- High Quality Score maintain karna
- Relevant ad copy aur keywords ka use
- Bidding strategies optimize karna
- Use of negative keywords
- Ad scheduling ka sahi use
Practical Questions Asked in Google Ads Interviews
11. How would you optimize a low-performing campaign?
- Analyze CTR and Conversion Rate
- Improve Ad Copy
- Use A/B Testing
- Add Negative Keywords
- Refine targeting and bidding strategy
12. How do you measure campaign performance?
Main metrics:
- CTR (Click Through Rate)
- CPC (Cost Per Click)
- Conversion Rate
- ROI (Return on Investment)
- Quality Score
13. What is Conversion Tracking and how is it implemented?
Conversion tracking se aap dekh sakte ho ki user ne ad dekhne ke baad kya action liya:
- Form submit kiya?
- Product purchase kiya? Yeh tracking code ko website me implement karke kiya jaata hai.
14. What is the difference between CPM, CPC, and CPA?
- CPC (Cost Per Click) – Pay per click.
- CPM (Cost Per 1000 Impressions) – Pay per 1000 views.
- CPA (Cost Per Acquisition) – Pay per conversion or action.
15. What are the benefits of using Performance Max Campaigns?
- Multiple channel coverage (Search, Display, YouTube, etc.)
- Automated bidding and targeting
- Real-time optimization using machine learning
Tips to Crack Google Ads Interview in 2025
1. Hands-on Experience
Google Ads ka practical use seekhna bahut important hai. Demo accounts ya real campaigns run karke aap apni skills improve kar sakte ho.
2. Stay Updated
Google Ads me har saal naye features aate hain jaise Performance Max, AI-driven optimization, etc. In sabke baare me updated rehna chahiye.
3. Take Google Certifications
Google ke free certifications jaise:
- Google Ads Search Certification
- Display Certification
- Measurement Certification
- Ye aapke resume me extra weight add karte hain.
4. Mock Interviews Practice Karo
Apne doston ke sath mock interview practice karo ya online platforms ka use karo.
5. Prepare Real-Life Case Studies
Aapko interview me pucha ja sakta hai: “How would you increase conversions for an eCommerce client?”
Toh pehle se kuch case studies ready rakho.
Conclusion: Prepare, Practice & Perform
Google Ads ka interview crack karna mushkil nahi hai agar aapne sahi direction me preparation ki ho. Upar diye gaye Google Ads Interview Questions (2025) aapko har tarah se ready kar denge — chahe aap fresher ho ya experienced.
Frequently Asked Questions (FAQs)
Q1. Kya Google Ads seekhne ke liye koi degree chahiye?
Nahi, aapko sirf digital marketing ka knowledge aur practical experience hona chahiye.
Q2. Kya main bina paise ke Google Ads seekh sakta hoon?
Haan, Google khud free me certifications aur training deta hai: Google Skillshop
Q3. Google Ads me Quality Score kaise improve karein?
Quality Score improve karne ke liye aapko 3 main cheezein optimize karni hoti hain:
- Relevant aur engaging ad copy likhna
- High-quality landing page design karna
- CTR (Click Through Rate) improve karna
Q4. Google Ads budget kaise set karte hain?
Budget set karte waqt aapko apne goal (leads, traffic, conversions), industry CPC, aur daily spending limit ko dhyan me rakhna hota hai. Aap Daily Budget ya Campaign Budget set kar sakte ho.
Q5. Google Ads me remarketing kya hota hai?
Remarketing ek technique hai jisme aap un users ko dobara target karte ho jo pehle aapki website visit kar chuke hain. Isse conversion chances kaafi badh jaate hain.
Q6. Search Campaign aur Display Campaign me kya farak hai?
- Search Campaign me ads Google search results me dikhte hain jab koi user kuch search karta hai.
- Display Campaign me ads websites, apps, aur YouTube par banners ke form me dikhte hain.
Q7. Google Ads me Conversion Rate low ho toh kya karein?
- Landing page ko improve karein
- Call-to-action (CTA) strong banayein
- Ad copy aur keyword alignment check karein
- Unwanted traffic ke liye negative keywords add karein
- Mobile optimization zaroor karein
